Jul 02, 2021
After decades of working with major corporations and small capital operations, time management concepts, the ability to change and adjust, and customer service remain critical and recurring themes....
Continue ReadingApr 08, 2020
Late last year, our team gathered at our head office in Blaine to celebrate surpassing our 2019 targets. We also spent time analyzing the reasons for our success and identified three corporate feat...
Continue ReadingFeb 10, 2020
Our very first blog focused on solving an issue. A customer had committed himself to a tournament with the assumption that Rach could deliver 300 uniforms sets from Blaine, Washington to an America...
Continue ReadingAug 30, 2019
Former Japanese Prime Minister Kakue Tanaka was a legendary politician whose legacy includes developing a construction based economy presence in today's Japan. He built a political faction that rem...
Continue ReadingJul 22, 2019
Today a shout of joy or maybe it was closer to loud sighs of relief rang through the office when a notification of successful delivery came to our inboxes. One of our shipments was picked up by a c...
Continue ReadingFeb 19, 2019
Two years ago, my wife Mako, and I visited the St. Stephen's cathedral in Mainz, as an impromptu side excursion, after leaving Frankfurt Airport in our rent-a-car. The impulsive adventure, encou...
Continue ReadingOct 15, 2018
Michael Harrison directs the marketing department at UMUC Asia. He's also an accomplished martial artist, competing at international levels in judo and jujitsu. Michael has a Master's degree in man...
Continue ReadingAug 15, 2018
My flight was delayed at Frankfurt Airport allowing me six hours to travel to the city, visit a museum, and return to continue on to Seattle. My wife and I enjoy the works of Johann Vermeer, a 17th...
Continue ReadingJul 18, 2018
Facebook was launched in 2004, and now, is ingrained in both the private and professional sectors. The pioneering social media platform is more than a place to receive free gifts on Farmville or a ...
Continue ReadingJul 17, 2018
After experiencing thousands of international business trips and millions of miles in the air, I've compiled a few pointers to encourage the avoidance of the same mistakes. Double check on es...
Continue ReadingJun 12, 2018
"Amateurs talk about strategy. Professionals talk about logistics." General Omar Bradley A few weeks ago, we had the rare opportunity to tour a US military maintenance facility in Waegwan, So...
Continue ReadingMay 09, 2018
Several years ago, my wife purchased a CD at a record shop in Vancouver, Canada. It was "The Joshua Tree" album by U2, and the cashier made a comment that she remembers to this day. "Great alb...
Continue ReadingApr 23, 2018
One of our customers is a successful General Manager of a Navy Lodge in Japan. Her credentials include developing the top rated hotel in its class while working for the InterContinental Hotel Grou...
Continue ReadingFeb 27, 2018
Custom online stores are becoming the preferred method of schools and private organizations for fan and team spirit-wear sales. The vehicle allows for ease of ordering, cash control, and virtual p...
Continue ReadingJan 23, 2018
Millennials are now the largest and most diverse generation in the U.S. population. Ignore these young people and your business or organization will soon be archived. They are transforming commun...
Continue ReadingDec 27, 2017
There are few things in business more important than careful attention and reaction to a claim from a customer. Recently we found ourselves on the consumer side of a product issue, and the case st...
Continue ReadingDec 11, 2017
Kernel Popcorn is a native of Victoria, British Columbia on the west coast of Canada. He entertains locally but is more familiar to military families stationed around the world. This December marks...
Continue ReadingOct 23, 2017
We’re a small operation and feel that we communicate well. Most of our meetings are project specific and we rarely gather as an entire team. Last week we met to discuss business to date and m...
Continue ReadingOct 11, 2017
Inspiration comes from different sources. My work style and marketing concepts are influenced by creative business gurus such as Seth Godin, Tom Peters, David Avrin and often Ryan Estis. They are...
Continue ReadingSep 15, 2017
Anyone directing a special event or running a business has the challenge of standing out and finding an edge over the competition. It is essential. Marketing expert David Avrin takes this sentiment...
Continue ReadingSep 06, 2017
Times change. What was once a common courtesy has become subject matter for marketing gurus and self-help books. The gift of flowers delivered in appreciation and thank you notes have become rare a...
Continue ReadingJul 28, 2017
Imagine growing up with a quality singing voice and excessive passion for the art of yodeling. This would be wonderful for young person in Southern Bavaria, but what if you were born in Tokyo, Japa...
Continue ReadingJul 19, 2017
Several US military bases located in Asia hold open base events that attract large crowds. They act as a vehicle for public relations, create good will in the local community and offer the local ba...
Continue ReadingJul 12, 2017
It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. Mark Twain Several years ago I accepted a position as an assistant coach for a semi-profess...
Continue ReadingJul 05, 2017
A few years ago my wife and I visited the L'Atelier de Joël Robuchon in Las Vegas. She’d heard great things about the unique restaurant experience and convinced me to make the reservati...
Continue ReadingJun 21, 2017
Have you ever taken a moment to observe the people that get a lot of things done? I try to emulate these "go getters". Their habits are worth studying. You'll find these people at your office, you...
Continue ReadingJun 12, 2017
A 2016 Consumer study published by the PPAI Research Center had very interesting findings important to anyone concerned with advertising. The facts clearly lean in favor of promotional products as...
Continue ReadingMay 31, 2017
It’s been a lot of fun at Rach Inc. recently. We’ve reinvented ourselves as a place for ideas and a solution for marketing challenges. Our website has been brought into the current ce...
Continue ReadingMay 17, 2017
Several of our customers host events open to the local Japanese community. They are built around air shows, professional displays, music, cherry blossom season and running events. We’ve atten...
Continue ReadingMay 05, 2017
The New Sanno Hotel in Tokyo, Japan is relaunching their Hero’s Delicatessen. The hotel serves the American Government Community and visitors to Asia’s largest city. The choice of...
Continue ReadingMay 05, 2017
Fifteen years ago, my colleague Roger boarded a Seattle flight after checking in five huge hockey bags filled with basketball uniforms. His ultimate destination was Yokota Air Base in Tokyo. H...
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