Blog

A Lesson From the Shipping Department

Oct 23

We’re a small operation and feel that we communicate well. Most of our meetings are project specific and we rarely gather as an entire team. Last week we met to discuss business to date and made...

Continue Reading

You Don’t Have to Look Far for Inspiration

Oct 11

Inspiration comes from different sources. My work style and marketing concepts are influenced by creative business gurus such as Seth Godin, Tom Peters, David Avrin and often Ryan Estis. They are so...

Continue Reading

Being Better than Good

Sep 15

Anyone directing a special event or running a business has the challenge of standing out and finding an edge over the competition. It is essential. Marketing expert David Avrin takes this sentiment on...

Continue Reading

The Lost Art of the Gift of Flowers and a Thank You Card

Sep 06

Times change. What was once a common courtesy has become subject matter for marketing gurus and self-help books. The gift of flowers delivered in appreciation and thank you notes have become rare a vi...

Continue Reading

Lessons from a Japanese Yodeler (Takeo Ishii)

Jul 28

Imagine growing up with a quality singing voice and excessive passion for the art of yodeling. This would be wonderful for young person in Southern Bavaria, but what if you were born in Tokyo, Japan? ...

Continue Reading

Marketing the Frostbite Half Marathon

Jul 19

Several US military bases located in Asia hold open base events that attract large crowds. They act as a vehicle for public relations, create good will in the local community and offer the local base ...

Continue Reading

Time to Appreciate Your Colleagues

Jul 12

It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. Mark Twain Several years ago I accepted a position as an assistant coach for a semi-profession...

Continue Reading

When a Restaurant Experience is an Education

Jul 05

A few years ago my wife and I visited the L'Atelier de Joël Robuchon in Las Vegas.  She’d heard great things about the unique restaurant experience and convinced me to make the reserva...

Continue Reading

Watch the Go Getters

Jun 21

Have you ever taken a moment to observe the people that get a lot of things done? I try to emulate these "go getters". Their habits are worth studying.  You'll find these people at your office, y...

Continue Reading

Maximizing Exposure Through Careful Usage of Promotional Products

Jun 12

A 2016 Consumer study published by the PPAI Research Center had very interesting findings important to anyone concerned with advertising.  The facts clearly lean in favor of promotional products ...

Continue Reading

Having Fun with Reinvention

May 31

It’s been a lot of fun at Rach Inc. recently.  We’ve reinvented ourselves as a place for ideas and a solution for marketing challenges.  Our website has been brought into the cur...

Continue Reading

Maximizing Open Base Events

May 17

Several of our customers host events open to the local Japanese community. They are built around air shows, professional displays, music, cherry blossom season and running events. We’ve attended...

Continue Reading

What's Your Definition of a Hero?

May 05

  The New Sanno Hotel in Tokyo, Japan is relaunching their Hero’s Delicatessen. The hotel serves the American Government Community and visitors to Asia’s largest city.  The ch...

Continue Reading

On Time Deliveries

May 05

  Fifteen years ago, my colleague Roger boarded a Seattle flight after checking in five huge hockey bags filled with basketball uniforms.  His ultimate destination was Yokota Air Base in To...

Continue Reading